Watch What
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Jinni

Jinni offers a unique engine that allows users to intuitively find movies, TV shows, and videos tailored to their tastes. Jinni enables intuitive selection of content based on plot elements and experience, relevant to the content that most interests the user.

Overview

Jinni offers a unique engine that allows users to intuitively find movies, TV shows, and videos tailored to their tastes. Jinni enables intuitive selection of content based on plot elements and experience, relevant to the content that most interests the user.

Our Responsibility

Netcraft prototyped and designed the Jinni application for iPad and the user’s personal zone. We also conducted extensive research about user preferences, market, and competitors, in addition to product and organization research.

Project Goals

Jinni strives to be the leading TV content application in the market and wants to grow it’s user base by offering a customized and semantic engine to intuitively find movies, TV shows and video. To accomplish this, we designed a simple, easy to use native iPad application that took the most valuable, easy to use functionality of Jinni.com, and improved it.

The new experience of finding videos

It’s a world of seconds screens

We designed the Jinni app for a tablet system adapted to multiple resolutions. To reach the most affective user experience we conducted in-depth research of user behavior in front of the TV and implement the results on each page on the application.

From Wireframes to Design

Designing Personal DNA

After completing the research stage we moved on to the specification phase in which we created several interactive prototypes. At that point we received Jinni’s decisions regarding the app’s capacity, hierarchy and functionality. We also designed a unique customized graphic language and designed the app.

Jinni TV on Samsung Smart TV

We established a few smart applications for Samsung TV which enable access to the Jinni’s decisions engine.

Jinni Website

Since Jinni was very impressed by the final outcome they asked us to implement the graphic language within the company website and so we did. We prototyped and redesigned the company’s website.